From manual invoice handling to (AP) automation
About Hygienshoppen
Hygienshoppen is a Swedish e-commerce retailer specializing in hygiene and healthcare products. With a range of approximately 2 500 products, including Sweden's largest range of disposable gloves, the company serves both private consumers and business customers.
Background
During the pandemic, Hygienshoppen took on a major system overhaul – switching e-commerce platform and migrating to Microsoft Dynamics 365 Business Central. This transition created the perfect moment to rethink how invoices, both outgoing and incoming, were handled.
As the business grew during the pandemic, so did the complexity of its supplier relationships.
"The more products, the more supplier invoices. We had to build automation, as it affects every flow." – Martin Åkerberg, CTO at Hygienshoppen.
Why Golden EDI?
Hygienshoppen had a clear strategy – as few partners as possible, but with broad and deep competence and deep collaboration over point solutions.
"We didn't want a long list of vendors, each solving one small piece of the puzzle. We wanted a partner who understood the whole picture and could grow with us," says Martin Åkerberg, CTO
Golden EDI was recommended by a trusted contact in Hygienshoppen's network. The relationship started with outgoing invoices, and that first project went so well that expanding the collaboration felt like a natural next step.
"We started with outgoing invoices and built it up from there. It's an ecosystem where trust matters, both with customers and suppliers."
Golden EDI's focused expertise in Business Central integrations stood out, and the timing of the AP Automation launch worked in their favor, it arrived exactly when the need was greatest. Hygienshoppen knew they were one of the first customers for the AP automation solution and were prepared for some initial hiccups but the foundation of trust from the existing collaboration made that an easy decision.
The challenge
Every supplier invoice meant manual work: printing, typing in data, and limited visibility before payment. With a constantly growing product range, that wasn't sustainable way of working.
Annika, who manages logistics flows and works hands-on with the day to day operations, brought a critical perspective: the gap between how things are designed to work technically and how they actually work in practice. That combination of technical understanding and real-world experience was essential in shaping the right solution.
Implementation
From first contact to decision, things moved fast. Golden EDI had a clear process in place, and the implementation ran smoothly, even as operational incidents emerged.
"There were things that came up during implementation that we hadn't anticipated. But every time, it was handled quickly and clearly. No finger-pointing, no delay, just solutions," explains Martin Åkerberg, CTO.
"The communication was spot on throughout the project. We always knew where we stood. Nothing was left hanging." – Martin Åkerberg, CTO.
Results
Since implementation, Hygienshoppen has experienced clear and tangible value. The team no longer needs to print invoices, a small but meaningful step from an environmental perspective. They also have much better control over payments, with the ability to review invoices before approving them. Manual data entry is gone, freeing up time for more meaningful work. And because the solution runs natively in Business Central without external dependencies, it's robust and low-maintenance by design.
"We're very happy. It turned out exactly as expected and we've already referred Golden EDI to others." – Martin Åkerberg.
Support & collaboration
Martin describes Golden EDI as structured, thorough, and genuinely invested in making sure the solution works in practice, not just on paper. Feedback is handled properly and nothing falls through the cracks.
Looking ahead
What started as an outgoing invoice integration has grown into a broader partnership. The ambition is to keep adding flows and capabilities over time, building out a connected ecosystem within Business Central.
"We run a business where everything is built on integrations. Integrations are enablers — we want a deeper relationship and to understand what the full journey looks like." – Martin Åkerberg.
For Hygienshoppen, it's about running a business and having a partner who understands that, and who can guide them forward through the ecosystem, step by step.
Are you interested in streamlining your business too?
We offer solutions ranging from e-invoicing to advanced warehouse integrations. Read about our different Solution Areas or get in touch with our Sales Team.